Schema Markup Generator
Generate JSON-LD schema markup for Article, Product, FAQ, LocalBusiness, and Organization types. Improve your search results.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "",
"description": "",
"author": {
"@type": "Person",
"name": ""
},
"datePublished": "",
"image": "",
"publisher": {
"@type": "Organization",
"name": ""
}
}
</script>What is Schema Markup Generator?
A Schema Markup Generator creates JSON-LD structured data that helps search engines understand your page content. Schema.org markup enables rich results in Google — FAQ accordions, star ratings, recipe cards, event details, product prices, and more appear directly in search results. Pages with rich results get significantly higher click-through rates because they stand out visually and provide more information upfront. This tool generates valid JSON-LD for common schema types without requiring you to hand-write the JSON structure.
How It Works
Select a schema type (Article, Product, FAQ, LocalBusiness, Organization, Event, etc.) and fill in the relevant fields. The tool generates syntactically valid JSON-LD that conforms to Schema.org specifications and Google's structured data guidelines. It creates the complete script tag ready to paste into your HTML head or body. The output includes required properties (to avoid Google Search Console errors) and recommended properties (to maximize rich result eligibility).
Common Use Cases
- •Adding FAQ schema to pages so FAQ items appear as expandable sections in Google results
- •Implementing Product schema for e-commerce pages to show prices and ratings in search
- •Adding Article schema to blog posts for better visibility in Google News and Discover
- •Creating LocalBusiness schema so your business appears correctly in local search and Maps
- •Adding Organization schema to establish your brand entity in Google's Knowledge Graph
- •Implementing Event schema for concerts, conferences, and meetups to appear in event search
Frequently Asked Questions
What is schema markup?▼
Structured data that helps search engines understand your content and display rich snippets in results.
Does adding schema markup improve my ranking?▼
It is not a ranking factor in itself. What it does is make your page eligible for rich results — star ratings, FAQ accordions, recipe cards, event details — which can substantially increase click-through rate. The benefit is presentation, not position.
Should I use JSON-LD, Microdata or RDFa?▼
JSON-LD, which Google explicitly recommends. It sits in a single `<script>` block separate from your markup, so it is far easier to generate and maintain than Microdata attributes scattered through the HTML, and it can be injected without touching the visible template.
Must the marked-up content be visible on the page?▼
Yes. Google's structured data guidelines require the markup to describe content the user can actually see. Marking up prices, reviews or FAQ answers that do not appear on the page is a policy violation and can lead to a manual action removing all your rich results.
Why is my structured data valid but showing no rich result?▼
Valid markup makes a page eligible, not guaranteed. Google decides per query whether to show a rich result, and some types were withdrawn or restricted — FAQ rich results, for instance, were limited to authoritative health and government sites in 2023. Confirm eligibility with the Rich Results Test rather than a generic validator.
How do I test my markup?▼
Use Google's Rich Results Test for eligibility and the Schema Markup Validator at validator.schema.org for specification conformance. Search Console then reports errors found across your live site over time, which catches template regressions.
Further Reading
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